MANILA, Philippines — Watsons Philippines gathered the brilliant names in the health, wellness and beauty industry for its most anticipated annual event—the Watsons Health, Wellness and Beauty (HWB) Awards 2025.
Held at the Grand Ballroom of Shangri-La The Fort, this year’s celebration, ‘The Diamond Circle: HWB Ball 2025,’ embodied Watsons’ International theme, “Celebrating Together, Shining together.”
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The evening radiated purpose, innovation and collaboration, honoring milestones past while embracing an exciting future.
More than just a glamorous evening, the HWB Awards served as a meaningful celebration of the shared journey that defined Watsons’ strong performance in 2024. Like the many facets of a diamond, every milestone was a product of collective effort, shaped by Watsons' dedicated teams, trusted partners and commitment to innovation for the Filipino customer.
The grand celebration brought together top executives from leading health, wellness and beauty brands, Watsons' leadership, employees and special guests, all dressed to shine with the evening’s brilliant theme.
Guests were welcomed by a dazzling LED walkway that took them through a visual journey of Watsons' key milestones, highlighting achievements in commercial growth, e-commerce, customer engagement and data-driven solutions that Watsons offers to its brand partners. The immersive presentation reflected Watsons’ evolution as a business and its unwavering focus on positively impacting people and the planet.
The night opened with a moving performance featuring children from ChildHope PH and a beneficiary of Give-A-Smile, one of Watsons Philippines’ major CSR programs in partnership with Operation Smile. Joined by Watsons employees, they set a heartfelt tone for the evening. GMA Sparkle artist Julie Anne San Jose lent her voice to a stirring medley that brought warmth and grace to the moment. The atmosphere turned even more magical as aerial silk dancers floated gracefully onstage, evoking diamonds' multifaceted beauty and brilliance.
A significant event highlight was the Business Cascade session, where Watsons’ trading directors presented bold, forward-looking strategies for 2025. was the Business Cascade, where Watsons’ trading directors outlined bold, forward-looking plans for 2025.
Beauty Business and Commercial Services Director Kim Reyes, Finance, Property Development, and Health Business Unit Director Joweeh Liao, and O+O Business Head and CRM Director Lovenna Cadano shared strategies focused on customer-centricity, growth and partner collaboration, underscoring Watsons’ vision to elevate the customer journey on all fronts.
The A.S. Watson International Project Director, Jacqueline Cheung, unveiled Watsons’ latest retail media innovation: OptimO. This powerful tool is set to boost brand visibility across Watsons’ platforms, making it easier for partners to connect with shoppers and drive top-of-mind awareness.
Chief Business Transformation Officer Mandy Ng and Director of Customer Intelligence and Loyalty Elaine Wong then shared Watsons’ data-driven approach to growth.
By leveraging Artificial, Business and Customer Intelligence, brands can craft more personalized, insight-led strategies tailored to customer behavior, maximizing performance and relevance in today’s dynamic retail landscape.
In his closing remarks, Watsons Philippines Chief Operating Officer Jefferson Go emphasized that the HWB Ball marked not just a celebration of past successes but a bold vision for the future.
“Guided by our DARE principles and powered by intelligent systems, we are focused on becoming the most trusted health, wellness, and beauty retailer,” he said. “Our mission is to unlock ‘OMG’ moments: a seamless O+O ecosystem, a personalized Membership experience, and being the Go-To Place for our customers. We aim to create meaningful experiences that truly resonate, defining the Watsons experience.”
Bringing home the top awards in different categories, namely:
- International Partner of the Year: Unilever Philippines Inc. (Beauty), Bayer Philippines Inc. - Consumer Health (Health)
- Local Partner of the Year: Genson Distribution Inc. (Beauty), Unilab Inc. (Health)
- Consignor of the Year: IFace Inc. (Beauty)
- Major Awards for Beauty: Unilever Philippines Inc., L'Oréal Philippines Inc., Beiersdorf Philippines Inc. & Mckenzie Distribution Co Inc., Global A.C Cosmetics Trading Corp., Genson Distribution Inc., Hebe Beauty Cosmetics Inc., Chromaesthetics Inc., IFACE Inc., Lifestrong Marketing Inc.
- Major Awards for Health: Unilab Inc., Bayer Philippines Inc.- Consumer Health, Haleon Philippines Inc., Pascual Consumer Healthcare Corp., Stada Philippines Inc., North Summit Trading Inc., Novo Nordisk Healthcare Philippines, Boehringer Ingelheim Philippines Inc., Organica Nutrition Inc., Glaxosmithkline Inc., Abbott Nutrition International, Glaxosmithkline Inc., Mosbeau Philippines Inc.
- Special Award for Beauty (Fragrances): Luxasia Inc., Healthy Innovation Distribution Inc.
- Special Awards For Beauty (Sanitary Protection): UL Skin Sciences Inc., Kimberly-Clark Philippines Inc.
- Special Awards For Beauty (Men’s Grooming): Beiersdorf Philippines Inc.
- Special Awards For Beauty (Bath, Deo, Talc): Unilever Philippines Inc., Beiersdorf Philippines Inc., Galderma Philippines Inc.
- Special Awards For Beauty (Oral Care): Procter & Gamble Philippines Inc., Colgate-Palmolive Philippines Inc., Kenvue Philippines Inc.
- Special Awards For Beauty (Skin Care): Galderma Philippines Inc., L'Oréal Philippines Inc., Zface Inc., Genson Distribution Inc., Unilever Philippines Inc., Descorp Inc.
- Special Awards For Beauty (Hair Care): Cambert (Pilipinas) Inc., Unilever Philippines Inc., Splash Corporation, L'Oréal Philippines Inc.
- Special Awards For Electricals: Asia Pacific Cosmetics Philippines Corporation
- Special Awards For Cosmetics: Chic Centre Corporation, Hebe Beauty Cosmetics Inc., L'Oréal Philippines Inc., IFACE Inc.
- Special Awards: Genson Distribution Inc., Iface Inc., Galderma Philippines Inc., Chromaesthetics Inc., Kenvue Philippines Inc., L'Oréal Philippines Inc.
- Special Awards For Health: Unilab Inc., Bayer Philippines Inc. - Consumer Health, Boehringer Ingelheim Philippines Inc., Glaxosmithkline Inc., Collins International Trading Corporation, Haleon Philippines Inc., Procter & Gamble Philippines Inc., Opella Healthcare Philippines Inc., Reckitt Benckiser Healthcare (Philippines) Inc., Healthy Innovation Distribution, Wyeth Philippines Inc., Mosbeau Philippines Inc., North Summit Trading, Inc., A.T.C. Health Care Int'l Corp., Coca-Cola Europacific Aboitiz Philippines, Abbott Nutrition International, Imds Supply Chain Solutions Corp. - Dkt Health.
- Member’s Choice Award For Beauty: L'Oréal Philippines Inc. (Cosmetics), Genson Distribution Inc. (Skin Care), Unilever Philippines Inc. (Body Care, Hair Care, Men’s Care), Colgate Palmolive Phil Inc. (Oral Care), Suyen Corporation (Best Fragrance Brand), Galderma Philippines Inc. (Best Baby Care)
- Member’s Choice Award For Health: Bayer Philippines Inc. - Consumer Health (Immune Health), Mosbeau Philippines Inc. (Skin Health), Procter & Gamble Philippines Inc. (Cough & Colds)
- Key Accounts Manager Beauty: Healthy Innovation Distribution Inc. (Fragrances), L'Oréal Philippines Inc. (Cosmetics And Skin Care), Haleon Philippines Inc. (Oral Care), Procter & Gamble Philippines Inc. (Bath, Deo & Talc and Men’s Grooming), Unilever Philippines Inc. (Hair Care), Kenvue Philippines Inc., ( Baby Care) and Descorp Inc. (Prestige Brands)
- Key Accounts Manager Health: Unilab Inc. (Ethical Category), Reckitt Benckiser Healthcare (Philippines) Inc. (OTC), Mosbeau Philippines Inc. (VDS)
More than just an awards night, the HWB Ball was a celebration of shared purpose—honoring not only top-performing brands but also the strong partnerships and innovative spirit that power Watsons' continued journey.
As 2025 unfolds, Watsons is set to take even bolder steps—unlocking smarter solutions, deepening customer understanding and building more meaningful connections across its health, wellness and beauty ecosystem. With its people, partners and customers at the heart of everything it does, Watsons is ready to shine brighter than ever.
Get the best health, wellness and beauty brands via the Watsons app available on the App Store or Google Play.
Editor’s Note: This press release is sponsored by Watsons. It is published by the Advertising Content Team that is independent from our Editorial Newsroom.
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